Martifer’s logo results from a communicational repositioning, during 2006, focused on reinforcing the Group’s reputation and performance within the national and international markets.

Martifer’s logo is a key-part in the company’s visual identity, a capitalising element for the Group’s history and strategy, according to its Collaborators and Stakeholders expectations.

A logo which brings together the past, present and future of something always present and unchangeable: passion and ambition/action.
 

The company’s name had its origins in the combination of MARTINS, the surname of the brothers which founded the company, with the raw material for the business area where the company started working, iron (ferro). This name, throughout almost two decades, gathered reputation and succeeded in going along with the several business areas where the Group has been investing.

MARTI(NS)+FER(RO)
 

The name’s design in capital letters, horizontally oriented, results in a stout block which draws and focuses attention. Is a geometrical and harmonious shape, the logo translates the balance and solidity of Martifer’s history.

Looking at the block MARTIFER we almost visualise the material behind the name, the strength and stronghold of a steel structure. However, the modern look present in the adopted design gives it a more widening connotation, and institutional nature capable of integrating the several business areas within the Group.